How to Resend a Mailchimp Campaign to Unopened

How to Resend a Mailchimp Campaign to Unopened Subscribers

Email marketing is a powerful tool for businesses to reach their target audience and establish a strong connection with their customers. However, not all subscribers may open the emails you send them, which could significantly impact the success of your campaigns. Fortunately, Mailchimp offers a feature that allows you to resend your campaigns to those who haven’t opened them yet. In this article, we will guide you through the process of resending a Mailchimp campaign to unopened subscribers and answer some frequently asked questions about this feature.

Why Resending Campaigns to Unopened Subscribers is Important

Resending campaigns to unopened subscribers is an effective strategy to increase your email open rates and engagement. By reaching those who missed your initial email, you have another opportunity to capture their attention and achieve your campaign goals. It also helps to maximize the return on investment (ROI) of your email marketing efforts, as you can potentially convert more leads into customers.

How to Resend a Mailchimp Campaign to Unopened Subscribers

1. Login to your Mailchimp account: Go to the Mailchimp website and log in to your account using your username and password.

2. Select the campaign you want to resend: From the Mailchimp dashboard, click on “Campaigns” and choose the campaign you wish to resend.

3. Click on “Reports”: Once you have selected the campaign, click on the “Reports” tab to access the campaign reports.

4. Identify unopened subscribers: In the campaign report, you will find a list of subscribers who have not opened your email. Click on the “View Report” button to get detailed information about these unopened subscribers.

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5. Create a new segment: To resend the campaign to unopened subscribers, you need to create a new segment. Click on the “Create a Segment” button in the unopened subscribers’ report.

6. Set the segment criteria: In the segment creation window, choose the criteria for the segment. Select “Campaign Activity” and set it to “Did not open” to target the unopened subscribers. You can also add additional criteria to further refine your segment.

7. Save and name the segment: Once you have set the criteria, save the segment and give it a name that reflects the purpose of the segment.

8. Resend the campaign: Now that you have created the segment, go back to the campaign report and click on the “Resend to Unopened” button. Mailchimp will prompt you to confirm the campaign resend.

9. Review and customize the resend: Before resending the campaign, review the settings, and customize the resend if necessary. You can change the subject line, sender name, and other details to make it more appealing to the unopened subscribers.

10. Schedule or send the resend: Finally, choose whether you want to schedule the resend for a specific date and time or send it immediately. Once you make your selection, Mailchimp will resend the campaign to the unopened subscribers in the segment.


Q: Can I resend a campaign multiple times to unopened subscribers?
A: Yes, you can resend a campaign to unopened subscribers multiple times. However, it is recommended to vary the subject line and content to avoid appearing spammy or annoying to your subscribers.

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Q: Will resending a campaign increase my email open rates?
A: Resending campaigns to unopened subscribers generally leads to higher open rates. However, the success of the resend depends on factors like the relevance of the content, timing, and the quality of your email list.

Q: Can I exclude subscribers who received the initial email from the resend?
A: Yes, you can exclude subscribers who have already received the initial email from the resend. When creating the segment, add a condition to exclude subscribers who were sent the campaign.

Q: Are there any best practices for resending campaigns?
A: Some best practices for resending campaigns include personalizing the subject line, offering additional incentives, and testing different sending times. It’s crucial to analyze the results and make adjustments based on subscriber behavior.

In conclusion, resending a Mailchimp campaign to unopened subscribers is an effective way to increase engagement and improve the success of your email marketing efforts. By following the steps outlined in this article, you can easily reach those who haven’t opened your initial email and potentially convert them into loyal customers. Remember to analyze the results and continuously optimize your campaigns for better performance.